Chipotle Mexican Grill is testing Pollo Asado in two markets

Chipotle Mexican Grills new Pollo Asado

Supply: Chipotle Mexican Grill

Chipotle Mexican Grill introduced Tuesday that it was testing Pollo Asado in 95 eating places in Cincinnati and Sacramento, introducing a brand new hen choice for the primary time.

The Pollo Asado is made with grilled hen, garlic, recent lime, guajillo peppers and hand-chopped coriander. It is going to be obtainable within the two collaborating markets for a restricted time.

Below CEO Brian Niccol, who beforehand ran Taco Bell of Yum Manufacturers, the corporate has accelerated the addition of recent menu gadgets by a course of it calls “stage-gate testing.” The chain has been strategic with new releases and has made lots of them short-term choices to drive buyer site visitors to their eating places and hold the menu from bloating. This 12 months it launched cauliflower rice and brisket as a limited-time choice and quesadillas as an all-digital product.

“Hen has lengthy been the most effective protein selection for Chipotle diners,” mentioned Chief Advertising Officer Chris Brandt in an announcement. “With the well-known Adobo Hen Recipe already on our menu, we determined it was time so as to add another choice and our new Spicy Pollo Asado Hen is one other good addition to our real-life components.”

Chipotle inventory is up 30% this 12 months, growing its market worth to $ 50.6 billion.

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