Apple CEO Tim Cook dinner tears up EU proposal for Digital Markets Act

Tim Cook, Apple’s CEO, speaks at the 2019 Dreamforce Conference in San Francisco on November 19, 2019.

David Paul Morris | Bloomberg | Getty Images

Apple CEO Tim Cook said he believes a proposal for European law known as DMA would be “not in the best interests of users.”

“I look at the technical regulation that is being discussed, I think there are good parts of it. And I think there are parts of it that are not in the best interests of the user, ”Cook said on Wednesday via video conference at the VivaTech conference in France.

The European Union proposed two laws to regulate large technology companies earlier this year, the Digital Services Act and the Digital Markets Act. The DSA focuses on the online advertising industry, but the DMA focuses on companies with many customers – such as Apple, Google, and Amazon – and sets rules that oblige them to open their platforms to competitors.

One of Cook’s problems with the law is that it would force Apple to allow apps to be sideloaded on the iPhone, which involves installing software manually from the internet or from a file, rather than through an app store. Right now, Apple’s App Store is the only way to install apps on an iPhone, which has made it the focus of lawsuits and regulators around the world. Apple has said its control over the App Store ensures high quality apps and helps prevent malware.

Finding that the iPhone’s market share in France is only 23%, Cook said allowing sideloading on iPhones would compromise both user privacy and security. Google’s Android allows sideloading.

“If you take an example that I don’t think it’s in the best interests that the current DMA language that is being discussed would force sideloading on the iPhone,” Cook said. “And so this would be an alternative way of bringing apps to the iPhone, which would destroy the security of the iPhone.”

Cook said Apple would join the debate on the proposed regulation, saying that he believed some parts of the DSA were “right”.

Some projects are never delivered: “Failure is part of life”

During Wednesday’s 30-minute session, Cook was asked about upcoming products like the long-rumored Apple Car that he didn’t want to talk about and said he would keep that secret. “We always need to have something up our sleeves,” said Cook.

Cook also said that Apple launches many projects that fail and never get delivered.

“We allow ourselves to fail. We try to fail internally, rather than externally, because we don’t want customers to fail. But we develop things and then decide not to ship. We go down a certain path and sometimes adjust significantly based on the discovery we make in the process. “

He added, “Failure is part of life, part of whether you’re a new business or a business that has been around for a while. If you don’t fail, you’re not trying enough different things.”

However, Cook hinted at a future augmented reality product. Apple works on virtual reality and AR headsets in its Technology Development Group.

“We worked with AR on our phones and iPads first, and later we’ll see where this goes in terms of the products,” said Cook.

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